Redesigning trivago’s corporate web ecosystem for the 2024 rebrand

In 2024, trivago launched a refreshed visual identity, prompting the need to update its corporate web ecosystem. I conducted a usability review and redesigned both platforms to align with the new look and feel.

The new Newsroom pages adopt a black interface to help users focus on the content and to clearly differentiate them from the Company and Careers websites, which primarily target potential candidates. These two sites use bold colour blocks to reflect the new brand language and create clear visual contrast between sections.

All illustrations were generated with AI (Stable Diffusion) and refined to ensure visual consistency. Throughout the process, I collaborated closely with brand, comms, and engineering stakeholders to deliver designs that are scalable, accessible, and future-proof for trivago’s evolving digital presence.

Check the live websites here:
https://company.trivago.com/
https://careers.trivago.com/

Note: Some aspects of the live website are still being refined as part of our continuous improvement process with the development team.